Gift item industry is a rising consumer goods industry that contains social progress of the beats and the increasing interaction. Made in China gift items are one of the major export of the country. During a research, respectively, the cities Shenzhen, Guangzhou, Chenghai, Pingyang, Cangnan, Pujiang, Yiwu, etc are the major gifts manufacturing hubs that are producing nearly 20 field trips, and entrepreneurs, exchange of views on local government and achieved a great deal of first-hand market information.
The development of Chinese gifts is rising after the reformation. It compared to a late start, but the development is at an enhancing rate which mainly driven by relying on the domestic and international markets. According to incomplete statistics, the annual growth rate of China gift industry-wide average is more than 12% higher than the previous years. In 2006, about 180 billion gift items are exported.
At present time, the count of gifts manufacturing enterprises has been more than 10,000 in the country. Some of them are mostly private which has a strong economic entity. Sizes of these firms are increasing. Some enterprises also exist that have an annual output value more than 5 million. China direct exports more and more gifts, a major consumer of foreign gifts are 70 – 80% from China. In the gift items, a wide variety of products made in China’s share has leaped to the top, such as fashion accessories, ornaments, photo and picture frames, holiday gifts and lights, Christmas gifts and decorations, woolen products, leisure supplies, etc.


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